Dubai’s biggest theme park is about to roll out a series of attractions inspired by “The Hunger Games” films, as it aims to boost visitor numbers and stem losses.
Dubai Parks and Resorts said its new Lionsgate zone would feature the world’s first rides and attractions inspired by the blockbuster movies.
Visitors will be able to take a hair-raising journey from District 12 to the Capitol on a half-pipe rollercoaster, the Capitol Bullet Train, and enjoy a 3D flight that soars over Panem.
“This is Dubai Parks and Resorts’ first full winter season, and our focus is on delivering new experiences and competitive prices to bring visitors back time and again,” said David Loiseau, vice president of sales and distribution.
“This season, ‘The Hunger eGames’ fans from across the globe will be able to experience rides inspired by the blockbuster movie franchise that have never been seen anywhere in the world before.”
Mounting losses at DXB Entertainments (DXBE), which operates the theme park, have led the Dubai-listed company to reorganiz its business less than a year after opening its doors.
It said this month that it had lost 286.2 million dirhams ($77.9 million) in the second quarter of the year, compared with 41.3 million dirhams a year earlier.
Riverland Dubai, the themed dining, retail and entertainment district at the center of the development, on Sunday announced a series of free events as it seeks to boost visitor numbers.
Dubai’s leisure and entertainment sector has felt the impact of slowing economic growth and a strong US dollar, to which the UAE currency is pegged, making it more expensive for tourists traveling from the euro zone, the UK and many other countries.